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// Public communication management

// Introduction and objectives of the course

The training aims to develop knowledge about how to:

  • Manage a communication project with the administrative, budgetary and legal aspects
  • Design a communication strategy
  • Apply internal and external communication campaigns

The training is composed of three areas which are: general training, training specific to communication jobs and professional training (tutored project and internship).

// Admission requirements

The students eligible for the course are:

  • Initial training students with a two-year undergraduate degree from tertiary educational institutions
  • Students with an academic bachelor’s degree

Admission is granted after assessing the student’s skills and motivation.

// Course structure and content

S5: 30 ECTS
TU 1: legal and economic operating environment
TU 2: foreign language and culture
TU 3: institutional communication (territorial marketing, internal communication…)
S6: 30 ECTS
TU 4: NICT (new information and communication technologies)
TU 5: media and non-media communication
TU 6: study techniques (statistics, administration analysis…)
TU 7: internship (12 weeks) and tutored project

// Career prospects

Many graduates can work as:

  • communication executive,
  • communication officer,
  • communication director,
  • webmaster…

The targeted sectors are communication jobs and local government.

// Contact

Tel: + 33 3 59 63 21 14

Fax: + 33 3 59 63 21 11

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Address: IUT A de Lille – Département GEA – BP 90179 – 59653 Villeneuve d’Ascq CEDEX – FRANCE

// Location

Building SH3, campus Cité scientifique, Villeneuve d’Ascq